Carl Gabriel Piramo.

AMA Holdings · owner of The Loaded Teashop and Goli Nutrition

• Run the weekly read of the top 50 videos by spend for The Loaded Teashop's creator ad program at US$13M+ a month: angles, hooks, CTAs and formats with ROAS and thumbstop per family, and what to brief next.
• Built the video pipeline that takes approved creator uploads to the media buyers' Drive folders and creative sheet every 15 minutes, with QA, whitelist checks and daily Telegram reports.
• Built the team's dashboard and knowledge bot: live ad feeds from Meta, Triple Whale and Northbeam, a 833-creator database, a QA tab, and Claude answering from 900+ team notes on web and Telegram.
• 20+ n8n workflows in production on Supabase, Vercel and the Claude API, plus an AI editing app that turns creators' phone clips into finished 9:16 ads. The case study has the numbers.

Exclusive Philippine distributor of three DTC health and wellness brands

• Lead digital marketing for Goli PH, Biolane PH and MaryRuth's PH, reporting to the CEO and coordinating with international brand teams.
• Manage Meta media buying, creative testing and retargeting; use ROAS, cost per acquisition (CPA) and funnel analysis to guide budget decisions.
• Restructured campaigns around sales objectives and implemented Meta Pixel and Conversions API tracking to restore delivery on stalled accounts.
• Oversee three Shopify stores and marketplace promotions across TikTok Shop, Shopee and Lazada, including product launches and major sale events.
• Lead e-commerce and affiliate teams, coordinating UGC briefs, content production, promotional calendars and performance reporting.

Independent

• Deliver Shopify store setup, theme customization, landing pages, app integrations and conversion rate optimization (CRO) alongside Meta campaign management.
• Built an AI SEO agent that audits stores, applies fixes through the Shopify Admin API and verifies that changes are live.
• Research competitors and ad creatives to develop campaign angles, hooks and offers for client brands.

SUPR and ONTHEGO

• Plan brand launches, Meta awareness campaigns and creative tests for premium nasal strips and sports nutrition products.
• Develop UGC briefs and content angles; coordinate creator recruitment, Shopify preparation, offers and marketplace activity.

JP Franklin

• Managed growth strategy, campaign execution and marketing content for an automotive e-commerce company.

Goli Nutrition

• Supported brand, store and creator operations across Meta tools, analytics dashboards and content systems.