04Proof

Numbers from Ads Manager, not a pitch deck.

Selected results from the stores, marketplaces and ad accounts I've run. The raw dashboards are in the gallery below.

Right now that includes ₱2M+ a month in Shopify sales under management in the Philippines, and The Loaded Teashop's creator ad program at AMA Holdings, the US owner of The Loaded Teashop and Goli Nutrition: US$44M+ of ad spend tracked, US$13.9M of it in the last 30 days, with 239 winning videos in that month. I've also worked inside ad accounts that did US$60M+ in Facebook Ads revenue and creator campaigns that passed 1B+ views. Team and client scale, not mine alone.

ROAS lift 1.4× →3.2× Shopify rebuild + Meta restructure

Rebuilt the store for conversion and restructured the campaigns around sales objectives. ROAS more than doubled.

Peak performance 8.71× Peak Meta ROAS · 4.9× blended

The highest ROAS I've hit on Meta. The blended figure counts every campaign across the accounts I manage, winners and losers together.

Tracking fix Stalled →Live Pixel + Conversions API

I set up Meta Pixel and Conversions API tracking to restore delivery on stalled ad accounts. Then I rebuilt the campaigns around what the data showed.

Creator campaign 100M+ Views per month · by month two

A UGC-creator campaign that hit 100M+ views a month by its second month live. You pick the right creators, test hooks fast, and the reach compounds.

By channel

$3.8M Shopify sales in one day+268% vs. the comparison day

99,843 Orders in one daySame Shopify store, same day

10.1% Store conversion rateOn the $3.8M day

$1.24M Shopify sales in 7 days+67% vs. the previous week

₱4.99M TikTok Shop LIVE GMV5.34K items sold · 5.78% CTR

₱1.66M Shopee promo sales in a monthAug 2026 · +57.7% month over month

See the e-commerce dashboards

Results gallery

The dashboards behind the numbers.

Screenshots straight from Shopify, TikTok Shop, Shopee, Meta Ads Manager and the social analytics I report from. Store and account names are blurred for client confidentiality. Tap any screenshot to zoom in.

Showing 9 of 9 screenshots

Shopify dashboard, $3.8M in one day: total sales up 268%, 99,843 orders (up 234%) and a 10.1% conversion rate

Shopify analytics, $1.24M in 7 days: total sales of $1,242,548.17 for Sep 7 to 14, 2026, up 67% on Aug 30 to Sep 6

TikTok Shop LIVE and video analytics, ₱4.99M LIVE GMV: ₱4,998,252.87 LIVE-attributed GMV, 5.32K SKU orders, 5.34K items sold and a 5.78% click-through rate

Shopee discount promotion dashboard, ₱1.66M promo sales in a month: ₱1,659,758 in sales for August 2026 (up 57.70%), 1,853 orders, 2,230 units sold and 1,649 buyers

Meta Ads Manager sales campaigns, ₱323,075 conversion value: 47 purchases, 6.99× average purchase ROAS and an 8.71× peak

Meta Ads Manager messaging-to-purchase campaigns, ₱256,547 · 169 purchases: 3.58× average purchase ROAS and a ₱227.06 lowest cost per purchase

TikTok and YouTube analytics, 32.9M TikTok + 1.8M YouTube views: views listed per creator account, account names blurred

Instagram and Pinterest analytics, 15.8M Instagram + 178K Pinterest views: views listed per creator account, account names blurred

Facebook analytics, 2M Facebook views: total views listed per page, page names blurred

ROAS, plainly

What is a good ROAS for Meta ads?

It depends on your margin. Break-even ROAS is 1 divided by your gross margin, so a product with a 50% margin breaks even at 2× and a 25% margin needs 4×. Anything above that is profit after ad spend. When someone quotes a ROAS, ask whether it is one campaign's peak or the blended figure across everything they spent.

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